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Concept Types
Store Cost Schedule
Mall
Full
Real Mexican Experience Menu
- Mostly located in mall, university and
airport food courts
- Food Court business is impulse driven
- Opportunity to run catering and school
lunch programs
- Marketing focused on a mall
- Investment approximately $207,500 to $244,500
Stand Alone/Drive Thru
Full
Real Mexican Experience Menu
- Location on a pad or end cap of a strip
mall
- Destination based with seating in store
and drive thru lane
- Additionally location can also accommodate
the take-out segment of the market
- Opportunity to run catering and school
lunch programs
- Community involvement required
- Marketing focused on driving traffic to
location
- Investment approximately $310,400 to $349,400
Cantina
Market
Leader Fast Casual Dining Concept
- Located in busy power centres and strip
malls with a preference to incorporate an outdoor patio
- Special Cantina Real Mexican Expreience
Menu
- Liquor service including beer, Margaritas
and Sangria
- Additionally, location can also accommodate
take-out segment of the market
- Investment approximately $296,700 to $336,700
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